Senior Management Professional with experience in Sales/Marketing, International Business and Chartering. Highlights of eighteen years of experience include strategy formulation, operations and execution, marketing, multiple product portfolio management, key account management, new product development, people development and media planning.
Previous Work Experience:
Vice President Marketing at GNPL
â€¢Formatted the much needed reporting systems to track sales, contracts, dispatches and credit control.
â€¢Reduced quality claims considerably, by introducing appropriate pre-shipment precautions for handling of all products.
Head International Marketing (Grains) at Ruchi Soya Industries Ltd. (Grains Desk)
â€¢Enlarged the product portfolio from Corn and Wheat to include new products like Castor Meal, Rapeseed Meal, Corn Starch and Liquid Glucose.
â€¢Systematized the operations of the Grains Desk by initiating, drafting and operating through standard contracts and Charter Party.
GENERAL MANAGER (Exports) at Gujarat Ambuja Exports Limited
â€¢Managed a broad portfolio of 24 products.
â€¢Developed new markets and territories - South East Asia, Far East, Middle East, Eastern Europe and Sri Lanka.
â€¢Maintained relationships with over 100 key accounts.
â€¢Responsible for chartering of vessels, overseeing execution, appointment of agents at discharge ports.
â€¢Conceptualized and briefed advertising agencies for design of all promotional material such as product films, brochures, calendars, website, etc.
â€¢Represented the company at various exhibitions such as Gulf Food, Food Ingredients, GIDA in Turkey and World Food (South Korea).