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Mentor Code
1517654411
Profession
Brand Manager
Counseling Location
Andheri East, Mumbai
Counseling City
Mumbai
Overall Rating

1 Ratings
Contact Details
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Mentor Profile

Experienced Brand professional with a demonstrated history of working in FMCG industry. Skilled in Marketing Management, Brand Strategy and Market Research. Well versed with Indian and MNC working culture, strong believer in disruptive innovation.

 

Experience

 Parle Agro Pvt Ltd

Assistant Brand Manager

Company NameParle Agro Pvt Ltd

Dates EmployedSep 2016 – Present  Employment Duration1 yr 6 mos

LocationMumbai Area, India

 Ruchi Soya

Assistant Brand Manager

Company NameRuchi Soya

Dates EmployedApr 2013 – Aug 2016  Employment Duration3 yrs 5 mos

LocationMumbai Area, India

• Create brand awareness for Nutrela products through BTL activations, alliances, sales promotions & direct marketing 

• Handle business growth independently through lead generation, conversion, POS initiatives & by supporting new product launches

• Coordinate with ad agencies & vendors for branding collateral, ad shoots & other activation essentials

• Develop alliances with cross functional retail as well as FMCG players to create brand visibility

• Brand communication and development across TG and usher potential business opportunities

• Create & handle newer lines of business, conceive new business ideas and jointly implement them from its planning to execution journey

 

 Hindustan Unilever Ltd

Brand Executive (Skin Category)

Company NameHindustan Unilever Ltd

Dates EmployedDec 2011 – Aug 2012  Employment Duration9 mos

LocationMumbai

• Accountable for designing core communication collaterals for print, OOH, digital & TV

• Coordinate with creative & media agencies for developing & implementing media plans for brand 

• Execute changes in packaging claims by coordinating with design agencies and other partners to manage consumer promotions (on pack and in-store)

• Dig out helpful consumer insights & do competition mapping

• Deal with trade marketing team to create & implement trade plans, activities, promotions & POS collaterals

• Map & monitor sales trajectory and market dynamics through MIS reports

• Manage brand budget with the commercial team & ensure cost effective spends to maximize ROI

• Spearheaded integrated team (comprising Supply Chain - Planning, Sourcing & Purchase teams) and managed customer marketing functions for implementing trade & consumer linked activities

 

 Shop CJ India

Marketing Executive

Company NameShop CJ India

Dates EmployedJan 2010 – Nov 2011  Employment Duration1 yr 11 mos

LocationMumbai Area, India

• Conceptualize the brand campaigns and newer properties

• Execution of various marketing initiatives through creative, media & event agencies

• Pivotal role in developing as well as influencing content as per the market requirements

• Working closely with OAP, Programming & Sales verticals for business communication.

• Marketing alliances, partnership & barter: Responsible for ideating, striking and managing deals

• Support to all ATL & BTL activities, events

 

 Bisleri International Pvt Ltd

Advertising Manager

Company NameBisleri International Pvt Ltd

Dates EmployedMay 2005 – Jun 2008  Employment Duration3 yrs 2 mos

LocationBisleri Corporate Office, Mumbai

• Coordinate with multiple agencies & vendors to develop campaigns and various advertising material for sales channel.

• Gathering continuous intelligence on the product’s performance, customer and dealer attitudes to identify new problems and opportunities through market research

• Managing vendor payments on a regular basis and tracking marketing spends vs. budget

• Initiate & manage business alliances, promotional tie-ups & event sponsorships

 

 Quotient Communications

Account Manager

Company NameQuotient Communications

Dates EmployedMay 2002 – Apr 2005  Employment Duration3 yrs

LocationMumbai Area, India

• Plan strategic brand communication for clients

• Communication Analysis and concept presentations, 

• Business development

• Liaison with creative department

• Account management

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Jugal Shah

I was guided with digital marketing courses currently in demand in the industry by the mentor after my MBA. She is a brand manager, so couldn’t have gotten a better advice on advancing my Career in Marketing.
06 Feb 2018