Career as Advertising Sales Agent

Stream : Marketing, Sales & Advertising
Sub Stream : Sales


Every time you open a newspaper, magazine or switch a television channel, you find a new advertisement for a product or service. These advertisements aren't put up recommended, there a whole process of strategizing, planning, budgeting, etc, before promoting any ad on any medium. The most important aspect of promoting an ad is where your ad is displayed which known as ad space. This where the advertising space person comes into the picture. 

 

WHO IS AN ADVERTISING SPACE SALESPERSON? 

An advertising space salesperson is the one who basically responsible for selling a specific 'ad space' in a newspaper, magazine, journal for print media and an "air-time' or a time slot for electronic media which includes television, radio, telephone, desktop computer, game console, handheld device etc to clients/companies who are interested in advertising their products/ services in print or electronic media. 

 

JOB PROFILE OF AN ADVERTISING SPACE SALESPERSON-

Your role will vary according to the nature of your employer's business. However, your day-to-day tasks are likely to include:

  • Persuading clients to buy advertising space or time
  • Finding out who controls the advertising budget in target organizations and contacting them
  • Explaining the benefits of your medium, using statistics on readership or viewing figures
  • Offering a price and negotiating around it
  • Closing the deal and recording the details.

 

WHAT QUALITIES ARE REQUIRED?

While looking for a job, we search about the responsibilities, scope, qualification, etc required for a particular. But we often forget the most important factors i.e career interest, aptitude, and personality, needed to be considered, while applying for a job.

 Some of the basic aptitude, personality, and interest required to succeed in this career are-

INTEREST

APTITUDE

PERSONALITY

         Business

  • Good business acumen

  Critical dissection

  • This aptitude requires careful analysis of the information given.

 

  • As advertising space person must clearly understand the advertiser's product, its target audience & goals to be achieved. 

               

Spontaneous

  •  Excellent negotiation skills are also essential, as the intangible nature of advertising space and time means its selling price can be flexible.

                 

 

 

Solitary

  • As an advertising space person, you will be required to take the initiative on their own.

 

THINK YOU POSSESS THE ABOVE QUALITIES?

CLICK HERE-> TO FIND OUT HOW MUCH YOU KNOW YOURSELF AND DISCOVER YOUR HIDDEN ABILITIES

 

EDUCATION-

For this job usually, skills are given more importance than a degree and though there is no specific degree in ad space selling, a degree/specialization/ certification course in advertising, marketing, sales, consumer buying behavior, media planning, Marketing Strategy, Product / Brand Management, etc would be advantageous. 

 

JOB OPPORTUNITIES-

You can get opportunities in the following sectors-

  • Regional, national & international newspaper agencies
  • Television production houses
  • Marketing agencies
  • Advertising companies
  • Digital agencies- With an increase in digitalization,  ad space is also sold for online platforms like blogs, youtube videos, articles, etc though there is a tool like ad sense to handle online advertising, some companies still prefer to hire a space selling agent. 

The most important thing to remember with media sales is that it is a ‘sales’ job. It’s unlikely that a career starting in media sales will directly lead you to a job as a television produceradvertising copywriter or magazine columnist.

Sure, you might be lucky, but if you want to work in journalism, advertising or broadcasting then it’s probably best to get work experience in those areas first. The people who prosper in the media sales industry are the people who enjoy selling.

To keep exploring, head on to our page on career banks and blogs on different careers, entrance exams, coursescollegesjobs, etc.

 

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