Career as Demonstrator

Stream : Marketing, Sales & Advertising
Sub Stream : Market Research

Though demonstrators have been around since the invention of the wheel, the role has continuously evolved over time. Wondering how to become a product demonstrator?  In this article, we will go over the basics of what a product demonstrator does and how to land a job in the field.


A demonstrator shows how to use or sample a product and helps others try it as well. Often, this term is used to describe a store employee who samples food or beverage items. However, other products such as computers, software, cell phones and cleaning supplies can be demoed as well. In any field, a demonstrator must be an expert on the product at hand. The goal of a product demonstration is to highlight the greatness of a product and make it appealing to buyers.

A typical day for a demonstrator may include:

Demonstrating proper use of a product at a retail location, convention, show, or other public event

Answering customer questions about the product

Selecting volunteers to work with during demonstrations

Giving out samples, conducting surveys, or otherwise interacting regularly with a diverse audience.


While looking for a job, we search about the responsibilities, scope, qualification etc required for a particular. But we often forget the most important factors  i.e career interest, Aptitude and personality, needed to be considered, while applying for a job. 

Some of the basic aptitude, personality and interest required to succeed in this career are-








  •   A business doesn’t  necessarily mean one must have a desire open its own business, it means a person who run the business as if it were their own, whether it is or not.

  • It is not about working by yourself, but working for yourself




  •  A demonstrator must be spontaneous as he/she interacts with a customer face to face/ direct contact.


  •  He/she must be quick in answering their doubts or queries.


  • You must learn how to not panic and take matters in hand in case of any unfavorable situation .






  • As a demonstrator is very essential have assertive personality because, in job may have face many rejects or your words falling to deaf ears. So you be someone who knows how to get its point across and positive in worst circumstances.      




                                 THINK YOU POSSES THE ABOVE QUALITIES?




A college degree isn't required to work as a product demonstrator. However, some employers favor hiring demonstrators who have earned at least a high school diploma or the equivalent and others prefer job candidates with some college education, or even a bachelor's degree in a relevant field.

Aspiring product demonstrators might benefit from certificate or degree programs in fields including sales, marketing, and retail.


Demonstrator/ promoter are usually hired by companies to promote their newly launched or modified products in malls, school, colleges, business premises etc. 

You can also get opportunity to work for tele-shopping ads on televisions. 

Demonstrators are mostly recruited by electronics, FMCG, retail, lifestyle and moblie phone selling companies.

Though it a entry-level but this job experience can be quiet useful for people wanting to make their career in marketing, sales and advertising background. 

This is good career path for individuals not wanting to work in a 9-5 job , in a office set up or a one company or product. 

Many demonstrators are hired by third-party companies to fill a variety of different positions.


  • Nesco

  • Jp Morgan

  • Lee Cooper

  • Samsung

  • Nestle

  • Godrej

  • LG Electronics

  • Philips India

  • Hindustan Unilever Limited

  • Reliance Retail

  • Shoppers Stop


A Product Demonstrator is typically paid an average hourly wage of around 800-1000 per event/day. The amount of publicity that you're involved in will determine your salary, as demonstrators in infomercials who themselves become a known brand will earn more than those who work in local shopping malls.

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