Though demonstrators have been around since the invention of the wheel, the role has continuously evolved over time. Wondering how to become a product demonstrator? In this article, we will go over the basics of what a product demonstrator does and how to land a job in the field.
WHAT DOES A DEMONSTRATOR DO?
A demonstrator shows how to use or sample a product and helps others try it as well. Often, this term is used to describe a store employee who samples food or beverage items. However, other products such as computers, software, cell phones and cleaning supplies can be demoed as well. In any field, a demonstrator must be an expert on the product at hand. The goal of a product demonstration is to highlight the greatness of a product and make it appealing to buyers.
A typical day for a demonstrator may include:
- Demonstrating proper use of a product at a retail location, convention, show, or other public event
- Answering customer questions about the product
- Selecting volunteers to work with during demonstrations
- Giving out samples, conducting surveys, or otherwise interacting regularly with a diverse audience.
While looking for a job, we search about the responsibilities, scope, qualification etc required for a particular. But we often forget the most important factors i.e career interest, Aptitude and personality, needed to be considered, while applying for a job.
Some of the basic aptitude, personality and interest required to succeed in this career are-
THINK YOU POSSES THE ABOVE QUALITIES?
A college degree isn't required to work as a product demonstrator. However, some employers favor hiring demonstrators who have earned at least a high school diploma or the equivalent and others prefer job candidates with some college education, or even a bachelor's degree in a relevant field.
Aspiring product demonstrators might benefit from certificate or degree programs in fields including sales, marketing, and retail.
Demonstrator/ promoter are usually hired by companies to promote their newly launched or modified products in malls, school, colleges, business premises etc.
You can also get opportunity to work for tele-shopping ads on televisions.
Demonstrators are mostly recruited by electronics, FMCG, retail, lifestyle and moblie phone selling companies.
Though it a entry-level but this job experience can be quiet useful for people wanting to make their career in marketing, sales and advertising background.
This is good career path for individuals not wanting to work in a 9-5 job , in a office set up or a one company or product.
Many demonstrators are hired by third-party companies to fill a variety of different positions.
TOP RECRUITING COMPANIES-
- Jp Morgan
- Lee Cooper
- LG Electronics
- Philips India
- Hindustan Unilever Limited
- Reliance Retail
- Shoppers Stop
A Product Demonstrator is typically paid an average hourly wage of around 800-1000 per event/day. The amount of publicity that you're involved in will determine your salary, as demonstrators in infomercials who themselves become a known brand will earn more than those who work in local shopping malls.