Major Careers in Advertising are: Account Management acts as a liaison between the ad agency and the client. The Creative Department comes up with concepts and drafts the initial designs for the ads. Production is responsible for making the finished product (the ad). The Media Department is responsible for placing ads where they will most effectively reach their target audiences.
Major Careers in Public Relations (PR) are:
Publicist is responsible for coming up with publicity campaigns and identifying the best ways for clients to promote their brands to the press and to their customers.
Copywriter is responsible for writing publicity and marketing materials on behalf of clients. Know more about Career in Copywriting.
PR Specialist acts as the first point of contact for media outlets. Social Media Manager is responsible for promoting the brand on various social media channels such as Facebook, YouTube, Twitter, and Instagram etc.
Spokesperson act as the face of the brand, the spokesperson is responsible for making statements on behalf of the company.